Private PA and Executive Assistant

Buy your downtime back

Twenty years as a trusted right hand to founders, executives and busy families.

Gabby Haywood, private PA and executive assistant

“When you call, you only ever get me.”

FinalistStrategic PA of the Year 2026
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Business Support

For Founders & Entrepreneurs

Your diary and inbox, plus the judgement, anticipation and relationships that save you time and stop problems before they reach you.

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Private PA Concierge

For busy people who want their time back

Travel, family and home, handed over rather than added to your list.

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Everything in one place

From the boardroom to the school run

It all comes to one trusted person.

In the age of AI

Executive Assistant plus AI, not versus AI

There is huge value in AI, and huge value in understanding where AI support ends and an experienced EA steps in: where human judgement, relationships and context matter most. Even the companies building AI still employ executive assistants.

AI can’t anticipate needs, build relationships, nurture a black book or be held accountable.

The more AI you add, the more you need your EA to hold it all together.

Life’s Big Moments

For life’s biggest moments

Support with a new arrival, a wedding, a house move, a separation or a loss.

The moments that matter most always arrive with a mountain of admin. I take it on, with care and discretion.

Life’s Big Moments →

Remote and in person

Remote support, in person when needed

Most day-to-day support happens remotely, quietly and efficiently. When a moment needs a real person, I am there: running a house move from London to the Cotswolds, shopping, wrapping and delivering at Christmas, or standing alongside a family through a difficult time.

I support founders, family offices and high and ultra-high net worth individuals (HNWI and UHNWI) across Kent, London and internationally.

Gabby Haywood, founder of Momentum VPA

About Gabby

Twenty years as an executive assistant

I began my career as an FCA-regulated stockbroker in the City, then spent twenty years supporting CEOs, family offices and high net worth private clients. Today I work with a small number of clients at a time, so each one has my full attention.

More about me →

“Gabby is far more than an Executive Assistant to me. She is a trusted partner who makes both my professional and personal life run more smoothly.”

Martin Kemp, Founder and Managing Director, Martin Kemp Design

Get in touch

Tell me what is on your mind, and we can arrange a call.