Analytics and Research are key to any business these days and it has become quite the specialist area for me in all honesty.
Knowing the facts and separating expectations from results is vital, so getting the research done properly in the first place is essential. You need to know what you are dealing with, why it is that way and anything else that might be a concern. I do research far and wide for clients on a wide range of topics.
If you just want me to research your next Holiday then that’s an entirely different set of my skills.